The Bensimon Byrne Consumerology Report
The Consumerology Report is a national survey commissioned by Toronto-based advertising agency Bensimon Byrne and conducted by The Gandalf Group.
It is a quarterly initiative designed to discover how important macro trends may, or may not, be impacting individual consumer behaviour. The study provides a unique perspective on the attitudes Canadians have about important issues. And, how those attitudes may impact their day-to-day behaviour and purchase decisions.
Press Release
One Half of Canadians Feel Worse off Financially Than During the Recession
Press Release from Bensimon Byrne (July 21, 2010)
July 2010
Economy Mini-Report
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Archive 2010 +
April 2010
Economic Trends and Consumer Behaviour
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January 2010
Technology and Canadian Consumers
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2010 Holiday Shopping Report Mini-Report
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Archive 2009 +
December 2009
Economic Trends and Consumer Behaviour Mini-Report
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September 2009
Evolving Attitudes to Health and Nutrition
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Economic Trends and Consumer Behaviour Brief Quarterly Update
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April 2009
Economic Trends and Consumer Behaviour
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March 2009
New Canadians, New Consumers
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Archive 2008 +
November 2008
The Density Divide
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July 2008
The Impact of Environmental Issues
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April 2008
The Impact of Macro Economic Trends
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The most effective agency in Canada
The Cassies are Canada’s pre-eminent advertising effectiveness awards program. On November 16, 2006, Bensimon Byrne was recognized with the Brendon-Elwood Award for Best Performance, based on our cumulative track record across the thirteen-year history of the Cassies.
In other words, we have produced more effective campaigns for more clients than any other agency in Canada.
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